JOIN THE JGA SECRET GIVER SCHEME
We are delighted that our Secret Giver Scheme has been awarded ‘Highly Commended’ by the Institute of Fundraising Insight in Fundraising Awards 2018 for Best Use of Insight to Improve your Donor Experience.
What the judges said:
‘This was a really solid piece of work. Most charities carry out mystery shopping but this was looking at the same cohort over time which is great and produced strong insights that have actually led to change. The use of qualitative research has given them insights they wouldn’t have otherwise gained and it was great to see the benchmarking element, which can be used in the long term.’
The Secret Giver Scheme is the voluntary sector’s most comprehensive mystery shopping and competitor review programme.
Discover exactly what supporters think of your communications
Improve your supporter journey to increase engagement and loyalty
Gain insights into what competitors are doing and how effectively
Discover new approaches to compliance and GDPR
Own a complete overview of fundraising best practices
Download a full brochure, guidelines and registration form.
Regular Mystery Shopping Programme
We make a number of gifts and contacts to your charity to ensure you get a comprehensive assessment and evaluation of each and every engagement we have with you both on and offline.
Track Supporter Journeys
Our Secret Giver Scheme comprehensively tracks and tests your supporter journey over an entire year, and helps you identify strengths and address weaknesses.
Adding Extra Value
In addition to the regular interactions from your very own Secret Giver, membership now includes additional one-off donations made by other Givers to your charity.
On-going Competitor Review
We carry out the same thorough programme on more than 40 other charities to help gather a truly comprehensive range of data for every type of communication. This is benchmarked and summarised once a year for you in your own confidential report.
Compliance Audit and Comparisons
We test and evaluate different approaches taken towards compliance and the responses to any changes in regulations or legislation, and summarise this in each report we provide.
Two Comprehensive Reports (with Recommendations) Per Year
We have carefully built a set of unique and robust criteria to measure quality, accuracy, frequency and speed of every communication. Every member receives two confidential reports every year. The first focuses entirely on our Secret Giver’s feedback on their interactions with you, supported by full conclusions and recommendations and the second also covers all competitor review activity over the year. Every report has a detailed analysis of the communications received for the period, highlights areas of good and poor practice, provides detailed, practical recommendations for the future, and identifies any urgent areas for immediate action.
Cost: £6,500 per year + VAT
Annual membership includes recruiting a dedicated Secret Giver for your charity, between £250 and £500 worth of donations and two detailed reports (including the annual comprehensive competitor review and benchmarking).
Questions?
E-mail or call Jaimie Stevenson-Miller our Client Services Manager and she will be happy to help with any queries you may have.
E: jaimie@johngrainassociates.com
T: 01608 810006
Download a full brochure, guidelines and registration form.
