Secret Giver – Easter Reflections

With Easter almost upon us, the end of the first 12 months of Secret Giver also beckons. The colossus of comms received – both paper and electronic – gave rise the topical discussion (in our office anyway) of quantity versus quality.

It’s obvious, I hear you cry, surely it’s the quality that matters; less is more, don’t overload donors, blah blah blah.

Well, not exactly.

Many charities worry about bombarding donors with too much information too often,