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Tales from the Secret Giver: Summertime and
the giving is easy

Tales from the Secret Giver is a semi-regular column sharing insights, ideas, statistics, feedback and anecdotes from JGA’s Secret Giver scheme – a comprehensive mystery shopping and benchmarking programme for the voluntary sector, tracking and analysing every communication from nearly fifty charities across a wide range of causes.

Tales from the Secret Giver:
Dear Friend… and other stories

Much of the feedback we’ve seen since launching our Secret Giver Scheme nearly two years ago, has reinforced just how important some of the absolute basics of building good relationships still are. Very high on the list has been how we address our valued supporters in an appropriate and time-honoured fashion.

Secret Giver – Easter Reflections

With Easter almost upon us, the end of the first 12 months of Secret Giver also beckons. The colossus of comms received – both paper and electronic – gave rise the topical discussion (in our office anyway) of quantity versus quality.