With Easter almost upon us, the end of the first 12 months of Secret Giver also beckons. The colossus of comms received – both paper and electronic – gave rise the topical discussion (in our office anyway) of quantity versus quality. It’s obvious, I hear you cry, surely it’s the quality that matters; less is more, don’t overload donors, blah blah blah. Well, not exactly. Many charities worry about bombarding donors with too much information too often, but at JGA, we have discovered
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